About Soavella

Why we exist

Soavella was started because every heel I'd ever owned hurt by hour three.

Most heels rely on the heel cup to hold the foot in place. The heel cup is small. It does too much work. By the third hour of any night out, the ball of the foot is bruised, the ankle is rubbed raw, and the only question left is when can I take these off.

We rebuilt the architecture. ROVÉE is the first heel built around the strap, not the heel cup. Twin elastic straps lock the foot in from above. The stretch knit upper moves with the foot. The ball of your foot stops carrying the weight, because the strap is doing the work.

What we make

One product. ROVÉE, the d'Orsay heel that stays on past midnight. Apricot or black, UK sizes 3.5 to 7, £34.99.

Why £34.99

Most heels at this price hurt because the brands cut corners on construction to hit the price. We didn't. The price is low because we cut a different corner — the retail markup. Our shoes are made in the same factories the £120 brands use. We just sell them to you directly.

What we promise

Free UK delivery. 30-day money-back guarantee. Wear them around the flat, take them on a date, take them to a wedding. If they're not the most comfortable heels you own by day 29, send them back. Full refund, no questions asked.

— The Soavella team